The typical target audience of a coming of age teen film is teenagers, ages 12 to 18. Producers cater to this audience because the film displays topics and events they relate to as they are at the stage of their lives where they are coming into adulthood. The iconography in the coming of age subgenre is important because by using typical teenage items and belongings it establishes the age of the character. This appeals to the target audience by allowing them to relate to the characters in the film and could possibly compare themselves to the characters on screen.
Producers of coming of age films cater to teenagers because they enjoy watching coming of age films. Particularly female teenagers, because coming of age films usually have a romantic aspect to them for the female audience. Coming of age films contain themes the target audience will enjoy, like music or sports. The themes of a coming of age film appeal to the audience's interests and passions and make viewers want to watch the movie.
The protagonist of the film usually has a personality and style the audience can relate to. When I think of characters that have relatable personality and style the audience can relate to, I think of Maya and Anna from the show Pen15. They are two awkward and cringey teenage girls set in the year 2000 going through middle school. Though it is primarily about tweens and not teenagers, I still feel like their personalities represent the awkwardness and cringe-worthy experiences of youth.
When making this film opening, I was hoping my target audience would be teen girls, ages 12 to 18, and adults looking to reminisce on their youth and wanting to feel nostalgic. The love from adults for coming of age films comes mainly from nostalgia. No matter the time or culture the film is set in, the themes of hope, rebellion, and self-discovery are universal and relatable. Adults see parts of themselves in the characters on screen. Whether its a awkward teenager or a young adult, viewers can relate to the characters' personalities or experiences.
In my film opening, I want it to be the kind of film that can be enjoyed at the current age and can be looked back on when the teen girls get older and become women. I want the film to remind them of the unsurety and hopefulness of youth. I am going to do this by highlighting the contrasting personalities of Alejandra and Arianna. Alejandra's impulsivity will contrast with Arianna's anxiety and represent both sides of teenager's emotional spectrum, allowing a broader audience to be able to relate to the characters.
Sources:
https://prezi.com/u-mzr7kqffc7/target-audience-research/
https://ayushithakkar.substack.com/p/why-were-all-secretly-obsessed-with
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